How Unnecessary Paper Packaging Creates the Illusion of Sustainability
By A Mystery Man Writer
Description
As global consumers grow increasingly conscious of the environmental toll of plastic packaging, many brands have taken steps to reduce their use of plastic. But at the same time, some brands have adopted a much less productive approach to the anti-plastic movement: They’ve begun adding superfluous paper packaging on top of plastic packaging in order to make their products look more environmentally friendly without actually reducing plastic waste. The authors’ research demonstrates that this sort of overpackaging can indeed be effective in boosting consumers’ perceptions of sustainability, despite the fact that it is demonstrably worse for the environment (not to mention more expensive for manufacturers). However, they also found that simply adding a “minimal packaging” label to plastic packages can reduce the misperception that overpackaged products are more sustainable, enabling brands to attract environmentally-conscious consumers without creating unnecessary paper waste.
The drive toward sustainable packaging
![How Unnecessary Paper Packaging Creates the Illusion of Sustainability](https://i.dawn.com/primary/2023/05/64580ade1daed.jpg)
Data points - Newspaper
Carla Esteves on LinkedIn: How Unnecessary Paper Packaging Creates the Illusion of Sustainability
![How Unnecessary Paper Packaging Creates the Illusion of Sustainability](https://journals.co.za/cms/asset/a09c17fb-fd78-4955-822d-f76166640ea9/farmweek.v2021.n21031.cover.jpg)
The future of packaging
![How Unnecessary Paper Packaging Creates the Illusion of Sustainability](https://businessimpact.umich.edu/wp-content/uploads/2023/10/DollyChugh-newsletter-1024x683.png)
Newsletter Archives – Business+Impact at Ross
Sustainable Packaging Is Sometimes Doubling as Easier-to-Open Packaging - WSJ
![How Unnecessary Paper Packaging Creates the Illusion of Sustainability](https://images.rodpub.com/images/282/507_main.jpg)
Paper-Based Packaging Is Having A Major Moment
Ng Adeline on LinkedIn: How Unnecessary Paper Packaging Creates the Illusion of Sustainability
![How Unnecessary Paper Packaging Creates the Illusion of Sustainability](https://hbr.org/resources/images/article_assets/2018/08/R1805F_CAMPBELL-383x215.jpg)
Tech Giants, Taxes, and a Looming Global Trade War
Des Ferris on LinkedIn: How Unnecessary Paper Packaging Creates the Illusion of Sustainability
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